Product Comparison: Amazon Fire TV Cube vs Apple TV 4K


General Specifications
Brand
Amazon
Apple
Model
Fire TV Cube
TV 4K
Origin
China
China
About the Product
Fire TV Cube lets you put down the remote and dive straight into your favorite movies and TV shows with the sound of your voice. Switch inputs and go from watching your favorite TV show to the big game.
Apple TV 4K lets you watch movies in amazing 4K HDR and with Dolby Atmos sound.1 It features original stories on Apple TV+, premiering November 1. And now Apple TV 4K is even easier to enjoy with a reimagined Home screen and new experiences designed to make TV more immersive and personal.
Key Specs
Max Resolution
2160 p
2160 p
CPU Cores
6
6
CPU Speed
2.2 GHz
2.38 GHz

Amazon Fire TV Cube

Apple TV 4K

Amazon Fire TV Cube

Apple TV 4K

What customers say about "Key Specs"
Amazon Fire TV Cube hands-free with Alexa and 4K Ultra HD, streaming media player
  • Setup is super easy. About 10 - 15 minutes of downloading updates, then up and running!
  • Plenty of choices for steaming 4k. I mainly use Netflix, but you have Prime and thousands of more apps with this little guy.
  • I didn't have any trouble with 4k HDR or Dolby Vision stuff. I was able to play some Dolby Atmos (DD+ streaming version) content over Prime Video.
  • The video in 4k is great. The colors are vibrant, the sound is clear and really sounds great when playing a movie encoded with Dolby Atmos.
  • You don’t get an HDMI cable with this Cube. If you’re watching 4k, it would’ve been nice to have a high-quality HDMI cable with this purchase.
Apple TV 4K 32GB, Latest Model
  • By far the best apple tv yet. The picture is unbelievably clear (and I don't even have a 4K TV).
  • The picture & sound are fantastic. I thought 4K, UHD, and/or DolbyVision were primarily improvements in video quality.
  • So much better than the previous versions. Streaming 4K HDR works far better than through my Sony 930e with no delay or audio problems, which were extremely frustrating.
  • If you have significant iTunes content then the auto HD to UHD upgrades is a great deal and makes the Apple TV 4k a very good choice.
  • The picture is clearly much better, and the device works wonderfully, there is a very clear difference in resolution between the 4K model and prior models.
Size & Weight
Color
Black
Black
Height
2.99 in.
1.4 in.
Width
3.38 in.
3.9 in.
Depth
3.38 in.
3.9 in.
Weight
16.4 oz.
15 oz.

Amazon Fire TV Cube

Apple TV 4K

Amazon Fire TV Cube

Apple TV 4K

Amazon Fire TV Cube

Apple TV 4K

Amazon Fire TV Cube

Apple TV 4K

Hardware
Processor & GPU
Amlogic S922z, Hexa-core (Quad-core at up to 2.2GHz + Dual-core at up to 1.9GHz) / Mali G52-MP6, 800MHz
A10X Fusion chip with 64-bit architecture
RAM
2 GB
3 GB
Storage
16 GB
32 GB
Interfaces
HDMI port, Power port, micro-USB port, Infrared port
HDMI 2.0a, Built‑in power supply, Gigabit Ethernet

Amazon Fire TV Cube

Apple TV 4K

What customers say about "Hardware"
Amazon Fire TV Cube hands-free with Alexa and 4K Ultra HD, streaming media player
  • It has more storage, faster processor, and more memory than the Firestick 4K.
  • The processor is fast and it changes apps quickly without hesitation. I don't use Alexa just the remote. The remote is fine although a little slippery to hang on to.
  • The new S922X Hexacore processor is blazing, faster than my FireTV 2nd Gen Box, and as fast as my 4g/64g X96.
  • No included HDMI cable. This is minor, but I feel like it could've been included.
  • You can’t add storage in the Cube. This is bad news because 16GB might not be enough.
Apple TV 4K 32GB, Latest Model
  • Fast processor. Yes the remote sucks, but the iPhone remote app works flawlessly. No more buffering, and has no issues passing Dolby Ex to my processor.
  • The processor is fast, but this was expected, the screen savers are wonderful, and it was easy to set up.
  • The best part of this newer version though is the processor, there is no lag and the WiFi seems to be much stronger than the original version!
  • It is very quick due to an excellent processor and extremely easy to set up.
  • This contains a better processor than the Apple TV 4, but I can't say that it is any smoother than what was already smooth, and if you don't have a 4K TV with HDR, you will likely not notice better video quality.
Software
Operating System
Fire OS 7
tvOS
Compatibility With Other OS
Android 7.1, iOS 7.0 and higher
iOS 7.0 and higher
Included Apps
Netflix, YouTube, Prime Video, STARZ, Showtime ESPN, CBS All Access, Pandora, Spotify, iHeartRadio
Netflix, Hulu, ESPN, Apple TV, YouTube, Amazon Prime
What customers say about "Software"
Amazon Fire TV Cube hands-free with Alexa and 4K Ultra HD, streaming media player
  • It has the latest most stable version of the software and any new features that they have included in the new build.
  • All apps I tested ran great! In fact, I think it even runs better than the Nvidia Shield and it's almost half the cost!
  • It's really fast, has a much bigger app store with things like a web browser, it's SO FAST.
  • It's very fast when loading apps and installing apps. I used to get some buffering with the fire 4k stick but now with the cube never have that issue and the picture quality is so much better.
  • Much to my surprise, I found so many features in the OS curtailed from the last hardware version.
Apple TV 4K 32GB, Latest Model
  • The interface is excellent & easy to use. The quality of the video content is first-rate & the audio is stunning.
  • Purchased the new Apple TV and was truely amazed at what we were missing. Good, consistent, and beautiful OS.
  • Awesome device, great OS, love the global video search, the touch remote is nice.
  • The user interface is nothing special, but some people prefer it that way with just the icons for apps and settings.
  • The OS is the most annoying of all boxes to navigate, with regular buttons not being present on the remote creating an inability to properly navigate and utilize most apps.
Features
Form Factor
Desktop
Desktop
Additional Modes
Gaming
Gaming
Supported Formats
Dolby Vision, HDR 10, HDR10+, HLG, H.264, H.265, AAC-LC, AC3/EAC3, FLAC, MP3, PCM/Wave, Vorbis, Dolby Atmos, JPEG, PNG, GIF, BMP
H.264/HEVC SDR, HEVC Dolby Vision, MPEG-4, HE-AAC, AAC, MP3, MP3 VBR, Apple Lossless, FLAC, AIFF, WAV, AC-3, E-AC-3, HEIF, JPEG, GIF, TIFF
Wireless Standart
Wi-Fi Dual-band (802.11a/b/g/n/ac), Bluetooth 5.0 + LE
Bluetooth 5.0, 802.11ac Wi‑Fi with MIMO; simultaneous dual band (2.4GHz and 5GHz)
Remote
Alexa Voice Remote
Apple TV Remote
Extras
Cloud Storage, Ethernet support: With optional Amazon Ethernet Adapter, Built-in speaker, More channels
Control your TV with Touch, Control your smart home through Apple TV, Turn your iPhone into an Apple TV remote
What customers say about "Features"
Amazon Fire TV Cube hands-free with Alexa and 4K Ultra HD, streaming media player
  • FireTV Cube is great for controlling multiple devices. The ability to act as an IR blaster to control most TVs and soundbars.
  • I like the abililty to use all of the newer Echo functions, like Drop-Ins/Calls, and multi room groups for music.
  • The remote that it comes with has a nice “clicky” touch and an excellent touchpad. The voice layout works well enough that I use the remote only to explore new apps on the Cube.
  • Using the Fire remote works fine for the Hulu app. The OK button works fine for all the Amazon videos.
  • Some apps have less voice control functionality than others. Technically some other apps might not support all of the voice commands, and you might have to use the remote.
Apple TV 4K 32GB, Latest Model
  • Really, really easy to set up. It links to your iPhone or iPad so you can use it to type in passwords etc during setup.
  • If you like, you can connect the unit to your iPad or iPhone. This is super handy since you can speed text everything.
  • I can send videos to play on my tv from my iPhone or iPad. (Anything with a video in your browser like Youtube or Vimeo.) Fire never allowed this.
  • People say the Apple controller is bad because it’s sensitive. That is true. Very easy to bump and screw up what you’re watching.
  • The controller is very thin, light, and slick. It falls right out of your hand.
Warranty / Certifications
Manufacturer Warranty
1 year(s)
1 year(s)
Certifications
CE
CE

Amazon Fire TV Cube

Apple TV 4K

Other Information
Manufacturer


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